Blogs are the new focus groups

When U.S. Cellular's marketing agency G Whiz went trolling on blogs to find out what cell phone users were complaining about, they walked away with ideas for a new ad campaign without shelling out a dime for focus groups. Increasingly, blogs are being seen as a free and reliable source of market intelligence.
  • In promoting a new calling plan this spring, U.S. Cellular wanted to reach college-age consumers and speak to them on their own terms.
  • While normally that might mean convening focus groups, commissioning surveys and poring over market-research reports, the Chicago company's youth-focused ad agency, G Whiz, decided instead to listen to what their potential customers were saying on their blogs.
  • The feedback showed Harris just how attached young adults are to their phones.
 Adweek (subscription required)

Je vous le dis depuis le début, les blogs peuvent être un formidable outils de recherche marketing ! si vous voulez en savoir plus : blog@jean-julien.com
le

1 commentaire:

  1. Nataliemardi, juin 21, 2005 7:22:00 p.m.

    Depuis qu'un site juridique français m'a contacté pour publier un entretien sur mon blog, je suis plus attentive au phénomène des blogs. Je constate que le Québec accuse un léger retard face aux blogs comparativement à la France.

    Je vous conseille les articles suivants qui traitent de du blog, de leur définition, de leur crédibilité, de leur responsabilité, et des conflits qui apparaissent, soit

    http://www.murielle-cahen.com/p_blog.asp

    http://www.dicodunet.com/actualites/weblogs/10754-blog-et-communication-le-marketing-et-la-publicite-se-formalisent.htm

    http://www.cyberpresse.ca/actualites/article/article_complet.php?path=/actualites/article/04/1%2C63%2C0%2C052005%2C1017971.php

    http://mediatic.blogspot.com/2005/05/credibilite-dun-blog.html

    http://www.dicodunet.com/actualites/noms-de-domaine/16512-nom-de-blog-et-droit-des-marques-un-premier-conflit.htm

    RépondreEffacer