MARKETING : Le marketing vu de l'intérieur par Aquent

Un épisode vidéo mensuel de l'agence de placement mondial Aquent.

How do you put creative needs into numbers? Aquent practice leader Ed Krug will tell you how you can use metrics to rationalize new expenditures—and exactly what you need to measure to build your case for creative growth and enable your creative staff to focus on creating work instead of reworking creative. All in about three minutes. Talk about efficient.