MARCHÉ : les dépenses publicitaires augmentent plus vite que l'économie

IN THE U.S. Advertising Market : According to data recently released by TNS Media Intelligence, total advertising expenditures for the first half of 2005 increased 4.5 percent, compared to the same period in 2004, to $70.5 billion.

Steven Fredericks, President and CEO of TNS Media Intelligence, said "The first half ad expenditure numbers demonstrate sustained momentum from the first quarter of the year. The advertising market continues to outperform the general economy ..."

Cable TV continued to be a strong sector, rising 15.3 percent due to higher unit rates, increases in commercial time and larger audiences. Internet display advertising advanced 9.4 percent, again outpacing the total market. Other strong categories were Outdoor, Consumer Magazines, Local Newspapers and Network TV . National media outpaced local media during the period, while spot TV expenditures fell.

Tous les tableaux ICI :

- Top Ten Advertising Categories, Advertising Spending by Media, Top Ten Advertisers

Et au Canada il se passe quoi ?
Et au Québec quels sont les indicateurs ?

Est ce que les entreprises sont propéres au point d'investir davantage dans la pub. Je pense que c'est plutôt bon signe ! Pour ce qui est de la pub sur Internet c est LE marché HOT et cela partout dans le monde et particuliérement ici au Canada.