MICRO SITE : Pitch Blak II

To introduce Pitch Black II, a limited-edition, grape-flavored Mountain Dew drink, Tribal DDB Dallas created the ultimate fan tribute site. It features a gangly redhead named Cliff and his “Pitch Black Experiment.” Essentially, it is a chronicle of Cliff’s attempt to live in total darkness for 90 days to show his devotion to the product. Bonne visite dans le noir !

Expérience produit : moyenne
Design : pas pire
Interactivité : moyenne
Impression générale : moyenne