Souvenez vous IPUB en parlait en février 2005 : le blogue de Miss Mcdo Quand le réel devient fiction et la fiction devient réelle...ok c'est peut être un peu trop métaphysique pour un lundi matin...regardez la pub alors (inscription gratuite requise sur Adage)
Ms. Ronald McDonald
Marketer: McDonald's
Brand: Tomato McGrand Burger
Title: "Tomato McGrand"
Agency: Beacon (A joint venture of Dentsu and Leo Burnett)
Here is Ronald McDonald as you've never see her before. This-out-of-the-box ad campaign is causing a stir in Japan, where the clothing worn by brand icons has become a fashion craze for Japanese school girls.
Here is Ronald McDonald as you've never see her before. This-out-of-the-box ad campaign is causing a stir in Japan, where the clothing worn by brand icons has become a fashion craze for Japanese school girls.
comme ça, Youppie c'est une femme !
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