By Roy Williams
If you're not budgeting for word-of-mouth advertising, your business is probably suffering. Our ad expert offers his tips on generating customer recommendations.
- Word-of-mouth is triggered when a customer experiences something far beyond what was expected.
- Don't depend on your staff to trigger word-of-mouth by delivering "exceptional customer experience."
- Physical, nonverbal statements are the most dependable in triggering word-of-mouth.
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