Lawyers Warn of Advertising Law Disclosure Requirements
October 04, 2005 QwikFIND ID: AAQ98L
By Matthew Creamer
NEW Y0RK (AdAge.com) -- The good buzz on the nascent business of word-of-mouth marketing holds that it offers a low-cost, highly effective way to drum up positive chatter around a brand. The bad is that some of its more insidious practices could lead marketers to run afoul of longstanding advertising law. LA SUITE ICI (inscription gratuite requise)
October 04, 2005 QwikFIND ID: AAQ98L
By Matthew Creamer
NEW Y0RK (AdAge.com) -- The good buzz on the nascent business of word-of-mouth marketing holds that it offers a low-cost, highly effective way to drum up positive chatter around a brand. The bad is that some of its more insidious practices could lead marketers to run afoul of longstanding advertising law. LA SUITE ICI (inscription gratuite requise)
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