MAGAZINE : Les lois modernes de la pub magazine ?

Men are tired of their portrayal in advertising, according to a new book by Michael Buerk. But images of men behaving stupidly is not the only cliche which irritates writer John Camm.

Dad in muddy boots walking blithely across a kitchen floor just cleaned by an exasperated mum who just gives a frustrated but loving smile to her giggly children, who cry out: "Da-a-ad!".

Article en anglais sur la BBCNews - the modern rules of advertising