AFFICHAGE : Cheeky ad makes sex drive a road hazard

A BARE-BOTTOMED model advertising a cellulite treatment is a "road hazard" distracting male drivers in Rome and should be banned, according to an Italian consumer group.

Plastered over the backs and sides of Rome buses, the cheeky new advertisement for beauty treatment centre DCC features a naked bottom with the slogan "Free of orange-peel (cellulite) in 40 days - 16 sessions for E640".

The consumer group Codacons has warned of traffic pile-ups on the streets of Rome as men gawk at the "lovely female backside".

"An image like this one poses a serious risk of distracting motorists of the male sex who, to observe that backside, inevitably remove their attention from the road," Codacons said.

"There is a concrete risk that such advertising represents a hazard for men at the wheel, causing traffic pile-ups."Suite au News.com.au