A new survey looks at the interaction of blogs and businesses, and how the two groups view each other's work.- How do the interests of bloggers intersect with the interest of corporations?
- Should corporate communications professionals reach out directly to bloggers?
- Are bloggers different from other communications channels?
In an attempt to better understand the interplay of the blogosphere and corpoate communications, blog-search engine Technorati and public relations firm Edelman surveyed subscribers of Technorati's e-mail newsletter to study their interaction with each other.
Sur EMARKETER
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