REPORTAGES : Vidéos en marketing/publicité/commerce/achats...

Voici quelques reportages de la série Frontline complet en Windows Media ou Real Player
sur le site de PBS.org en publicité/marketing (en anglais). C'est assez impressionnant à voir et comme on dit : "Information is Power!"

LES PERSUADEURS (influenceurs)

FRONTLINE takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their ...

En 6 segments, durée de 1h30


Secret history of the credit card

The average American family today carries eight credit cards. Credit card debt and personal bankruptcies are now at an all time high...

Durée de 60 minutes en 6 segments


Is Wal-Mart Good for America?

FRONTLINE offers two starkly contrasting images: one of empty storefronts in Circleville, Ohio, where the local TV manufacturing plant has closed down; ...

Durée de 60 minutes en 6 segments


The Merchant of Cool

FRONTLINE journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data.

53 minutes en 6 segments