ÉVÉNEMENT: Kevin Roberts

Voici quelques pubs présentées lors de la conférence de Kevin Roberts à Montréal:











Vidéos à propos de Saatchi & Saatchi/Kevin Roberts/les Lovemarks/le Sisomo:







Pour ceux qui n'auraient jamais entendu parler de Kevin Roberts:

"Roberts is an outsize character, wildly enthusiastic about his work and given to Tony Robbins–style motivational speeches. And he wasn’t above a stunt or two. In the late eighties, at a black-tie corporate dinner in Toronto, Roberts, then president of Pepsi Canada, walked onto a stage. A Coke machine was wheeled out. Roberts reached behind a table, pulled out a machine gun, and proceeded to blast the Coke machine."