Des mannequins pour vendre des condos ?
Art ou publicité ? Créativité c'est sûr.
Showcasing more than 100 mannequins en masse on Piedmont avenue, The Dawson Company, Lane Company and Evolv have unveiled this contemporary art installation to attract attention to the newest condominium residences in Atlanta - eon at Lindbergh.
Designed to add dimension to the "Bring Lindbergh to Life" advertising campaign, the mannequins will be seen throughout the city to symbolize that the eon at Lindbergh residents will help energize the Lindbergh area of Atlanta.
"With avatars representing real people in virtual worlds such as Second Life, we thought it would be a nice juxtaposition to use mannequins as a metaphor for people living in the eon at Lindbergh community," said Mark Unger, partner and creative director of new media for PUSH, the marketing agency chosen to handle the campaign. "As people populate the new community, the number of mannequins decreases, replacing a static installation with dynamic activity."
Art ou publicité ? Créativité c'est sûr.
Showcasing more than 100 mannequins en masse on Piedmont avenue, The Dawson Company, Lane Company and Evolv have unveiled this contemporary art installation to attract attention to the newest condominium residences in Atlanta - eon at Lindbergh.
Designed to add dimension to the "Bring Lindbergh to Life" advertising campaign, the mannequins will be seen throughout the city to symbolize that the eon at Lindbergh residents will help energize the Lindbergh area of Atlanta.
"With avatars representing real people in virtual worlds such as Second Life, we thought it would be a nice juxtaposition to use mannequins as a metaphor for people living in the eon at Lindbergh community," said Mark Unger, partner and creative director of new media for PUSH, the marketing agency chosen to handle the campaign. "As people populate the new community, the number of mannequins decreases, replacing a static installation with dynamic activity."
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