Hugo Tornelo (Agence Torke Portugal) nous offre les images de la campagne de street marketing pour le lancement de la série Prison Break au Portugal.
In order to launch the TV series Prison Break on the Portuguese FOX Channel, a multi-phased advertising campaign was performed in Lisbon:
1-Press-Kit
In order to launch the TV series Prison Break on the Portuguese FOX Channel, a multi-phased advertising campaign was performed in Lisbon:
1-Press-Kit
A book containing a hidden spoon and a prison blueprint was sent to the press relating to a prison escapade, the serie´s main theme. Inside the book a CD was included containing info abou the series.
2-Street Campaign-Prisoners
A team of 7 people (5 prisoners and 2 policemen) walked throughout the city of Lisbon distributing flyers containing info about the series.
A team of 7 people (5 prisoners and 2 policemen) walked throughout the city of Lisbon distributing flyers containing info about the series.
3-Street Campaign-StoppersSeveral stoppers were placed indoors, such as TV CABO shops and in urban furniture.
4-Street Campaign-PostersSeveral posters were strategically in various city areas.
Brand/product advertised: FOX ChannelAdvert title: Prison Break
Agency name: Torke Stunt
Creative Director: André Rabanea
Art director: João Pereira
Copywriter: Gustavo Blanco
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