Conseil de lecture pour tous les responsables marketing ! Extrait
A la question vos clients vont-ils accroitre leurs dépenses media sur :
- Internet : 48% who say it will increase
- Internet online advertising : 44% who say it will increase
- TV : 39% who say it will decrease
- Newspaper : 33 % who say it will decrease
Deux choses que j'aime bien de ce sondage :
RépondreEffacerIt looks like TV advertising could take a hit this year: 55% of agencies predict their clients will reduce TV advertising by an average of 17%.
et
Yet, only 30% of those marketing communications professionals answering Marketing's 2007 Outlook Survey say they have tested the social media waters. Sixty-eight per cent say they have never used social media like blogs and postings on websites.
Merci Jean-Ju