The latest social commerce strategy of Pontiac is to open a community hub on Yahoo this week designed to tap into the "street-level" energy of fans from all its active and retired brands by uniting and introducing the hundreds of offline and online groups already in existence. Called Pontiac Underground (www.pontiacunderground.com), "Where Passion for Pontiac Is Driven By You," the site is also a promotion of the portal's social-media capabilities.
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