CAMPAGNE : MTV SWITCH

MTV Switch hopes to persuade the world's youth to cut their carbon emissions to help save the planet — and "Pimp My Ride" will do its bit by giving a '65 Chevy Impala an 800 horsepower engine that will run on biodiesel. The campaign, backed by celebrities including Enrique Iglesias, Shaggy and Rufus Wainwright, hopes to reach a potential audience of 1.5 billion people. Initiative will bow Thursday on 55 MTV channels in 162 countries plus 44 online and 16 mobile offerings.(via)

Plusieurs compagnies de pub dont 180Amsterdam, ogilvy, lowe, Y&R, ont créé des pubs à voir sur le site web.

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