VIRAL : Motorola WireBreakers

Hi Jean, (From Lee Washington from Viral Factory)

Hope you are well !

In collaboration with The Viral Factory, Cake has produced a campaign of eight clips to get Motorola’s ‘Wireless’ message out to consumers. The activity features unbranded clips of a fictional dance crew called the ‘Wirebreakers’ challenging unsuspecting members of the public to dance offs in places such as a public library, art gallery and squash court. The first clip is on youtube There's a microsite at http://www.wirebreakers.com and we'll be releasing new clips throughout the summer. We shot the clips in Canada, because we were worried that if we did them in the States, we’d get bad reactions!

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