Diesel encore eux. This site, meticulously designed by Madrid-based WYSIWYG, attests to this fact, as the homepage is literally an animated personals section that looks similar to one found in a regular paper. Drag your mouse and the page moves at an almost dizzying pace, displaying innumerable amounts of text—however nonsensical at times—within each tiny personal ad as well as larger, color 3D ads of Diesel models and their respective apparel.
Un concept simple et un beau clin d'oeil...à l'industrie des quotidiens.
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