Work Club - the start-up creative agency that combines top level talent from Agency Republic and Mother - has created a digital campaign for Nokia Maps based on 'Lost Characters'.
The campaign was directed by Richard Ayoade (The I.T. Crowd, The Mighty Boosh) and comprises five online films plus a 'how to' website.
Nokia Maps is a key new service, the equivalent to mobile sat nav, that helps users find nearby venues and friends. Offering A-GPS (assisted GPS) technology and free downloadable maps of over 150 countries, this type of service is seen as the next big opportunity in mobile.
The campaign was directed by Richard Ayoade (The I.T. Crowd, The Mighty Boosh) and comprises five online films plus a 'how to' website.
Nokia Maps is a key new service, the equivalent to mobile sat nav, that helps users find nearby venues and friends. Offering A-GPS (assisted GPS) technology and free downloadable maps of over 150 countries, this type of service is seen as the next big opportunity in mobile.
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