Ah si seulement tout était aussi simple qu'un verre d'absolut.
"This 30-second spot is more than a broadcast advertising milestone," said Ian Crystal, Brand Director of ABSOLUT VODKA at Pernod Ricard USA, "as it comes at a time when many of our competitors have pulled back on their advertising investment. We want to send a message that we are committed to our consumers and to the long-term future of ABSOLUT. And we wanted to make sure we took our brand's message of 'In An ABSOLUT World' to our key consumer in a way that resonated with them -- the message, the tonality, the execution are all right for the times."
"This 30-second spot is more than a broadcast advertising milestone," said Ian Crystal, Brand Director of ABSOLUT VODKA at Pernod Ricard USA, "as it comes at a time when many of our competitors have pulled back on their advertising investment. We want to send a message that we are committed to our consumers and to the long-term future of ABSOLUT. And we wanted to make sure we took our brand's message of 'In An ABSOLUT World' to our key consumer in a way that resonated with them -- the message, the tonality, the execution are all right for the times."
Absolut: Hugs
envoyé par hourigan
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