SITE: 4320la

Could you go 4320 minutes non-stop in LA? Are you up to the challenge?

C'est le concours de Virgin Australia qui vient de prendre fin. 4320 tweets ont été publié pour faire la promotion de la ligne Sydney-Los Angeles. V Australia, part of the Virgin brand, who in a new campaign via Droga5, Sydney, challenged 3 Twitter-obsessed friends to visit Los Angeles for 3 days sending a Tweet a minute for the entire 72 hour duration of their visit. The campaign is seeking to promote LA as a viable long weekend destination for Australians; with sister company Virgin Blue Holidays, V Australia is now offering a range of all-inclusive packages to the city from AUD$1199.

Visitors to 4320LA.com were required to submit (in 140 characters or less of course) the reason why they would be most suitable for the Twitter-based challenge. A film crew followed the chosen 3 from the moment they touch down at LAX on 22nd July and began the mind-jarring task of Tweeting every minute for 72 hours. Photos, video footage and of course, their Twitter feeds are available at the campaign site.