SITE: Kia + facebook + Augmented reality

The hamsters are sick of rolling in their boring hamster wheels. They want a new way to roll. Only you can help them into the Kia Soul.

kia, facebook, augmented reality, jean julien guyot, infopub.blogspot.com, ipub.ca.cx, ipub, blog, strategy
In association with digital marketing agency Initiative and creative agency David & Goliath, Total Immersion has unveiled the new D’Fusion@Home Facebook application, called “Go Hamster Go!” The game marks the first use of augmented reality in a Kia application for a social media environment -- and adds to the cool factor with “game changing” face tracking. The application is available now on the social networking site under the Go Hamster Go! tab.

kia, facebook, augmented reality, jean julien guyot, infopub.blogspot.com, ipub.ca.cx, ipub, blog, strategy

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