STREET: New Zealand Breast Cancer

THE LONGER YOU WAIT, THE BIGGER THE PROBLEM BECOMES !

The blob is an analogy of how breast cancer can take over the lives of a normal New Zealand family, becoming like “the elephant in the room” and follows the same key messaging as our previous print campaign : that breast cancer affects others too. The symbolism of the blob is apparent in its slow growth and reflects the fact that the longer breast cancer is left untreated the bigger the problem becomes.

The blob is a lighter approach to our key education message for breast cancer awareness: Early Detection is Your Best Protection.