Moms Want Coupons, Discounts and Shipping in Email Offers

Lu dans Center for Media Research :

A new survey, conducted in May by EmailLabs and Lucid Marketing on Moms and email marketing, reports that 56 percent of “moms” determine which emails to open based on both "from name" and "subject line." And, 40 percent of Moms with one child were less likely to find value in newsletters, while Moms with multiple children are 50 percent more likely to find their newsletters very valuable

http://www.emaillabs.com/pdf/effective_tactics_for_email_marketing_to_moms_2005.pdf