TV is no longer king when it comes to advertising

, says John Hunt of TBWA/Chiat/Day. At least a dozen billboards dot Michael Fetchik's daily two-mile bus commute from Weehawken, N.J., to New York City.But rather than noticing the Washington Mutual, Hummer or Panasonic ads, he's focused on the tiny keyboard of his Handspring Treo 600, a wireless all-in-one phone, Web organizer, camera and e-mail gadget. LIRE LA SUITE DE CET ARTICLE BOURRÉ D'EXEMPLES