BRANDING : Merck

Depuis fin décembre, début janvier, la nouvelle identité de Merck!

A strong brand design is not enough to constitute a strong brand.
A strong brand, however, needs a strong brand design.

The evolutionary new interpretation of the Merck brand design, alongside the development of the brand platform, is the next decisive step in the evolution of the Merck brand into a brand with a strong global presence.

The visual interpretation of the content from the brand platform will strengthen the current perception of Merck and will place Merck in a favourable future position. All of the brand-relevant aspects, which make our brand unmistakable and set it apart from the competition, are expressed here. We find the new brand design encapsulates the new corporate vision, the brand values, and the brand driver as a leitmotif for the design.