Conversational Capital™ shares though-provoking insight into the art of word-of-mouth marketing. We strongly believe that in the experience economy, storytelling or the way people can talk about their experiences is as important for consumers as the actual consumption experiences themselves. We call this conversational capital because this form of storytelling is a powerful currency that transforms the economic relationship between brand experiences and their consumers.
To learn more about Conversational Capital, read our white-paper “Building Strong Brands by Leveraging Conversational Capital” or download it in .mp3 format.
The objective of this blog is to open a dialogue with anybody who wishes to comment on conversational capital. There will three types of posts on this blog.
1. Conversational capital updates: where we will keep you posted on our new findings on conversational capital.
2. Ideas that make a good story: where ideas not necessarily linked to conversational capital will be posted.
3. Brands that tell a great story: where talk-worthy experiences that we’ve encountered are going to be told.
QU'EN PENSEZ-VOUS ?
To learn more about Conversational Capital, read our white-paper “Building Strong Brands by Leveraging Conversational Capital” or download it in .mp3 format.
The objective of this blog is to open a dialogue with anybody who wishes to comment on conversational capital. There will three types of posts on this blog.
1. Conversational capital updates: where we will keep you posted on our new findings on conversational capital.
2. Ideas that make a good story: where ideas not necessarily linked to conversational capital will be posted.
3. Brands that tell a great story: where talk-worthy experiences that we’ve encountered are going to be told.
QU'EN PENSEZ-VOUS ?
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