SITE : C'est so Paris

Je vous arrête tout de suite ce site ne parle pas de Paris Hilton (c'est bon pour le référencement de mettre son nom dans un post :-) ). Il s'agit plus sérieusement d'un site dont la mission est : Paris aims to seduce Londoners.

The ad campaign developed for the Regional Tourism Committee of Paris Ile-de-France by the BDDP & Fils agency with the photographer Dimitri Daniloff is comprised of three images. Each one presents a facet of Paris or an event being held in the French capital or in the region.

The objective is to show Londoners that Paris isn't a stuffy museum city, but that it is a vibrant destination brimming with exiting events that are worth visiting regularly. Not afraid to make fun of the city's stereotypes, the Regional Tourism Committee of Paris Ile-de-France uses humour to give Paris a new image.

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