LIVRE: neuro-éthique
Que nous enseigne la science du cerveau sur nos jugements et nos comportements moraux ? Deux livres traitent la question en présentant une discipline nouvelle : la neuro-éthique.
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La neuroéthique, une nouvelle frontière pour les sciences humaines (PDF - 203.7 ko)
par Stanislas Dehaene
VIDEO : YUL LAB
montréal.ad introduces YUL-LAB to help you evaluate your advertising model with minimal risk in a test market before implementing it elsewhere. Ensure your success thanks to Montreal’s expertise in strategy, media planning and creative applications.
What is the YUL-LAB?
THE YUL-LAB: A predictive and reliable advertising experimentation model
Minimizing risk through experimentation
Global brands aiming to access new markets, to introduce new products and services as well as develop innovative campaigns are faced with risky, expensive and complex operations. Today’s Chief Marketing Officers (CMO) must deal with market globalization. They are under constant pressure to optimize investments. In addition, CMOs must rethink creative products and advertising investments as well as account for the new role played by digital technology. In this new reality, where mistakes can be fatal, advertisers are dreaming of finding new ways to test novel advertising combinations. The goal is to discover and test new methods that reliably predict success or failure.
What is the YUL-LAB?
The YUL-LAB fulfills new needs. It was created to reinvent advertising. A unique experimentation lab, it was designed for international brands to help them develop new predictive and reliable advertising models that will later be exported. The Lab allows global brands to test all possible advertising combinations because it converts ideas into reality while measuring results and predicting success. The lab optimizes Montreal as a cultural microcosm and provides advertisers with a realistic environment for experimenting new advertising models that can later be reproduced anywhere in the world.
Why Montreal?
Metropolitan Montreal is unique. It is home to an infinite range of media opportunities. It is founded on human and material capabilities, academic and intellectual resources as well as creative resources that allow experimentation with target groups that represent numerous cultures and languages. Montreal possesses all the essential assets of a perfect human laboratory to help brands build predictive advertising models. For example:
1. Montreal’s media environment is overdeveloped.
2. Montreal is a mainstream market with its own star system, and is close to major brands’ international headquarters.
3. Montreal is an isolated market where experiments can be performed in a controlled environment.
4. Montreal allows investment optimization while experimenting at low cost.
5. Montreal is renowned for its cultural effervescence, which nurtures great creativity. It abounds in world-class strategic and creative advertising talent.
YUL-LAB benefits
The Yul-Lab is the principle commercial offer of montreal.ad, the online portfolio of Quebec’s 65 advertising agencies. As such, it provides advertisers with a custom-made destination to experiment and develop new advertising models for export. The Lab also provides brands with important additional direct benefits:
1. Media inventory : preferential and competitive rates (TV, radio, printed, out-of-home, web, etc.) that were pre-negotiated with Quebec’s largest media and research groups;
2. Efficiency, flexibility and timeliness: excellent return on investment (ROI) through low-cost trials, timeliness and flexibility, as well as world-class talents at a competitive price;
3. Multidisciplinary services:a collaborative environment made up of experienced multidisciplinary teams ready to work with advertisers (advertising agencies, production companies, research firms, media groups, marketing and business consulting firms, photographers, graphic designers, etc.);
4. Research and follow-up: access to top professional resources, marketing research and tracking products that were pre-developed for this kind of initiative;
5. Straightforward hosting structure: a single point-of-entry.
How to qualify for the YUL-LAB?
1. Become a new advertiser in Montreal, or launch a new project;
2. Demonstrate the research and/or development nature of a project;
3. Obtain the approval of a committee composed of representatives from the Association of Quebec Advertising Agencies (AQAA), the advertiser, its agency and media outlets.
How to contact the YUL-LAB
Montréal.ad/Association of Quebec Advertising Agencies
Yanik Deschênes, President and General Manager
Phone: 1 514 848-1732, ext. 203, or 1 877 878-1732
E-mail address: y.deschenes@aapq.ca
Fax: 514 848-1950
2015, Peel St., Suite 925
Montreal, Québec
Canada H3A 1T8
PUB: Wish from the homeless
The Wish-project
What if theres a bunch of people who never receive a New Years card. And what if it is exactly them who send you the best wishes. Wouldnt that be great? Wouldnt that make you think?
Thats why we Made By Society started the Wish-project: an online video project to create awareness for the homeless.
The message:
A WISH from the homeless to those who have homes.
Would it be too much effort if we ask you something in return: What is your wish for them?
What if theres a bunch of people who never receive a New Years card. And what if it is exactly them who send you the best wishes. Wouldnt that be great? Wouldnt that make you think?
Thats why we Made By Society started the Wish-project: an online video project to create awareness for the homeless.
The message:
A WISH from the homeless to those who have homes.
Would it be too much effort if we ask you something in return: What is your wish for them?
PUB: Havaianas welcomes Winter
Madrid, Spain - Wednesday December 2nd 2009
Lucy, a Havaianas brand lover, reports to our consumer service her concerns about wearing her pair of Havaianas in winter time, in order to keep the Mental Holidays spirit all year long.
La Plagne, France - Monday, December 14th 2009
The ASTF (Always Summer Task Force), a team of experimented scientists decides to leave Madrid headquarters for the French Alps with the aim to answer this question by achieving several cold resistance tests.
Madrid, Spain - Monday 21th December 2009
A commitee of international scientists are gathered in Madrid to publish the results of the experiments.
Here is the video of our experiment
The conclusion is clear: HAVAIANAS IS WINTERPROOF
From the beach to the mountains, from the sand to the snow, it doesnt matter: it's always summer with Havaianas.
Lucy, a Havaianas brand lover, reports to our consumer service her concerns about wearing her pair of Havaianas in winter time, in order to keep the Mental Holidays spirit all year long.
La Plagne, France - Monday, December 14th 2009
The ASTF (Always Summer Task Force), a team of experimented scientists decides to leave Madrid headquarters for the French Alps with the aim to answer this question by achieving several cold resistance tests.
Madrid, Spain - Monday 21th December 2009
A commitee of international scientists are gathered in Madrid to publish the results of the experiments.
Here is the video of our experiment
The conclusion is clear: HAVAIANAS IS WINTERPROOF
From the beach to the mountains, from the sand to the snow, it doesnt matter: it's always summer with Havaianas.
PUB: adidas star wars Laser
adidas Death Star Superlaser application.
The Adidas Originals application uses facebook connect to personalize the application experience, even granting you power over the Death Star control deck so you can blow up your Facebook friends’ streets with help from google maps.
The Adidas Originals application uses facebook connect to personalize the application experience, even granting you power over the Death Star control deck so you can blow up your Facebook friends’ streets with help from google maps.
PUB: orange airball
Poetic.Orange is launching a huge pan-African communication campaign to coincide with the 2010 Africa Cup of Nations.
The ad was created by Publicis Conseil.
TECHNO:nice augmented reality holiday card
Is it a really AR application, I don't not think so but it could be a real feature to propose to tourism board for instance.
SITE: Smokefree North West
Smokefree North West is challenging the region’s young people to unveil existing negative practice within the tobacco industry with the launch of its short film competition. The aim of the campaign is to encourage 14-18 year olds to research the hard facts behind the tobacco industry in order expose the truth themselves, including issues such as child labour and deforestation.
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AFFICHAGE: twitter panneau publicitaire urbain
Freed Maxick utilise twitter pour faire de la publicité dans les rues de Buffalo. Les informations en temps réel sont affichées sur un panneau interactif.
Contracted with Lamar Outdoor here is a digital "Twitter" billboard in the City of Buffalo. The billboard is located on the inbound side of the I-190, near the Smith Street Exit. Updates to the Firm's Twitter page (twitter.com/FreedMaxickCPAs) will appear simultaneously on the Billboard. The firm plans to use the billboard as a means to offer its high-value, issue-oriented content to the business commuters of Buffalo. The Firm is looking in other markets in Upstate New York to run the digital boards, including Rochester and Syracuse.
Contracted with Lamar Outdoor here is a digital "Twitter" billboard in the City of Buffalo. The billboard is located on the inbound side of the I-190, near the Smith Street Exit. Updates to the Firm's Twitter page (twitter.com/FreedMaxickCPAs) will appear simultaneously on the Billboard. The firm plans to use the billboard as a means to offer its high-value, issue-oriented content to the business commuters of Buffalo. The Firm is looking in other markets in Upstate New York to run the digital boards, including Rochester and Syracuse.VIDEO: The Internet: Past, Present & Future from Comscore
This video interviews industry luminaries including John Battelle, Mark Cuban, Wenda Harris Millard, and many more to explore how the internet has changed their lives over the past ten years. Highlighting what they were doing online in 1999, we quickly see how this medium has evolved to where it is today. It also sheds light on the next big paradigm shifts that they see occurring in the digital landscape. This introspective on the internet past, present and future, allows us to remember the first time we heard the dial up noise, to reflect on how much we rely on the internet today and to glimpse into the next major developments we can hope to see. As comScore celebrates its ten year anniversary this year, it seemed only fitting to celebrate and explore the space that has allowed our business to thrive for all these years and to look forward to our future endeavors.
PUB: Some Things Can't Be Reversed
The horrifying repercussions of drinking and driving bluntly tumble from the screen in an emotive film for the New Mexico Department of Transportation written and directed by Smoke & Mirrors New York's (SMNY).
PUB: ERA Real Estate : Huizenjacht
Campaign for real estate broker ERA, who supports the homeless this winter based on a real television program about people looking for a house...
HORS MEDIA: Sky Movies Snow Globe
Avant hier à Londres le réseau de télévision SKY mettait de la magie de Noël dans le coeur des londoniens. Un stunt signé CAKE.
TECHNO: glasses Direct AR
Econsultancy recently announced the winners of its 2009 Innovation Awards. You have to “see” the winner in the ecommerce category – Glassesdirect.co.uk
Glasses Direct wins for its use of augmented reality tool that allows you to “try on” glasses virtually, and I have to say it looks pretty good, check it out: (if you can’t see the video, click here).
PUB: epson gaming
J'adore.Extreme gaming - strap an Epson HD ready projector to your front, a PS3 to your back and take gaming to a whole new level. This is Need for Speed taken to new heights.
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PUB: Perrier la main sexy
AH les années 70 que de bons souvenirs. A l’occasion des fêtes de fin d’année, Perrier se joue plus provocante en nous faisant revivre un grand moment dans l’histoire de sa communication publicitaire. Voici le légendaire spot daté de 1976, intitulé « La Main ». Perrier ose et propose un mini-site sur un ton second degré.
AFFICHAGE: Varial et les 7 doigts de la main
un boulot signé Varial.
Voici l'affiche de PSY. Prochain spectacle des 7 doigts de la mains. C'est une des trois affiches officielles. Le spectacle qui fait sa premiere le 16 fevrier a la tohue, sera accompagne d une exposition retracant l histoire autour de l affiche. Tous les skecths, maquettes et idees seront presentes, chronologiquement jusqu aux visuels finaux. Plus de 200 heures de travail pour en arriver la.
MOI JE DIS RESPECT VARIAL.
MOI JE DIS RESPECT VARIAL.
SITE: Netdiver What is LOVE?
Power to live? Inspiration to achieve and act above andbeyond? Determination to overcome? Companionship and enduring friendships? Complicity, communion, mutuality? Generosity? Appreciation? Inconditional compassion?
However you describe it, LOVE has always been the most important ingredient of Carole Guevin life. When she started on the web 15 years ago, vouched to find a way to promote the gift of creators and leverage the talents and the contribution of we, as dreamers and doers, do to the world.
As the season is nigh to celebrate and as JF and Carole Guevin enter a period of mourning for the soon... loss of her little brother, Carole Guevin want to share this special gift with you, the LOVE poster.
Free to download, share and print.
However you describe it, LOVE has always been the most important ingredient of Carole Guevin life. When she started on the web 15 years ago, vouched to find a way to promote the gift of creators and leverage the talents and the contribution of we, as dreamers and doers, do to the world.
As the season is nigh to celebrate and as JF and Carole Guevin enter a period of mourning for the soon... loss of her little brother, Carole Guevin want to share this special gift with you, the LOVE poster.
Free to download, share and print.
What is LOVE?
Leave a comment.
PUB: Philips pense à vous pour Noël
Philips sensual massagers for couples, the perfect gift this Christmas. The more you touch the sexier things get.
PUB: shit happens
La fin d'année c'est l'occasion de faire les fous et de sortir les feux d'artifices..mais prudence un accident est si vite arrivé.
PUB: ikea soft toy AID
For each soft toy sold during a period leading up to the Holidays, IKEA makes a contribution to UNICEF and Save The Children to support children's education.
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PUB: COCKTALES
Les party de fin d'année vont bon train et les excès d'alcool peuvent créer des situations tristes. voire dangereuses Cette campagne anglaise est assez trash mais à le mérite de faire réfléchir. La modération a bien meilleur goût.
Mary would never normally drop her knickers in the middle of town but she really needs to go, and after 10 alcopops she's lost it. If you don't want to end up in a Cocktale like Mary, know the tricks—get the right mix.
AFFICHAGE: interactive poster in subway
Across Sao Paulo's subway system, interactive posters were available to users, where they could transform themselves into werewolves or vampires using the application, watch trailers and a special message from the actors, and also download a mobile application through bluetooth.
New Moon: Touch Screen Posters transforming users to Werewolves and Vampires from ginga on Vimeo.
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TECHNO: GI JOE AR GAMES
Encore un autre jeu de réalité augmentée ... il semble que cela va devenir un standard.
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AGENCE : 2009 c'est Sid Lee
C'est officiel. Marketing Mag vient de publier la nouvelle: Sid Lee is Marketing's Agency of the Year.
TENDANCE: concours votre prédiction Deloitte 2010
Publiez votre vidéo en ligne présentant votre prédiction 2010.La vidéo gagnante sera affichée lors du lancement des Predictions TMT 2010 de Deloitte, qui sera retransmis en direct lors du coup d'envoi à Montréal le 19 janvier 2010.
Si la communauté et un panel de professionnels en technologie, médias et télécommunications secteur au Canada VOUS choisissent, votre vidéo sera présentée devant foule de responsables de Deloitte, dirigeants, directeurs généraux, présidents et autres personnalités dans le secteur des TMT canadienne.
Si la communauté et un panel de professionnels en technologie, médias et télécommunications secteur au Canada VOUS choisissent, votre vidéo sera présentée devant foule de responsables de Deloitte, dirigeants, directeurs généraux, présidents et autres personnalités dans le secteur des TMT canadienne.
VIDEO: le Darketing nouveau est arrivé
L'un des maîtres de la sociologie française, Michel Maffesoli nous présente son analyse de nos "idolatries postmodernes", de la place des icônes dans le monde contemporain. Lire la suite.
CINEMA : Emirates ICE over 1200 channels onboard
Leo Burnett transforme une salle de cinéma en intérieur d'avion et présente son programme de divertissement: I.C.E (Information, communication and entertainment – over 1200 channels of programing that you control).
ADVERGAME: Le lait sur ipod/iphone
Depuis le 1er décembre, le tout premier jeu pour iPhone et iPodTouch gratuit offert par un annonceur Québécois est disponible sur le AppStore. 
Pour la présente campagne d’automne du Lait, les agences Touché! PHD (certifiée AppStore) et NolinBBDO ont joint leurs efforts pour créer un jeu intitulé « Tricot Mania ». Déjà présent sur le site reconfortant.com et sur Facebook, cette nouvelle version ajoute la mobilité et l’interaction entre les joueurs.
Pour la présente campagne d’automne du Lait, les agences Touché! PHD (certifiée AppStore) et NolinBBDO ont joint leurs efforts pour créer un jeu intitulé « Tricot Mania ». Déjà présent sur le site reconfortant.com et sur Facebook, cette nouvelle version ajoute la mobilité et l’interaction entre les joueurs.
PUB: Ikea Billy
La série Ikea Billy fête ses 30 ans l'occasion d'un nouveau design et d'une campagne web pour la Suisse.
Version courte
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