The Society for New Communications Research is delighted to announce that we are conducting our first Social Media Survey in conjunction with Joseph Jaffe. The findings of this research will be used in his new book, Join the Conversation, which will be published in this summer. We believe this study is unique in terms of its depth and particular focus and perspective.

We invite you to be a part of this conversation by taking part in this research project. Completion of the survey should take about 15 minutes. Your responses will be kept confidential by our research partner (Twisurveys, Inc.). Should you wish to do so, you can also volunteer for a more in-depth interview with Joseph Jaffe by including your name and address at the end of the survey.

To thank you for your time and participation, we would be happy to provide you with the executive summary of our research findings and an invitation to attend the Society for New Communications Research Symposium in Boston in December, where Joseph Jaffe and SNCR Research Fellows will discuss this research.

Introduction to the Survey:

New communications tools are changing the relationships between organizations, employees and consumers. They’ve enabled the creation of virtual markets and new relationships between individuals and brands. Some organizations are initiating and participating in conversations with their customers, employees, partners and industries. This is referred to in this survey as “conversational marketing.”

Purpose of the survey:

To assess the awareness and knowledge of senior marketers of conversational marketing and their priorities for including it in their marketing and communications strategies and measurement.


Thank you for your time and participation.