Anti drink-driving advertising campaign from NZ Transport Agency.
Aucun message portant le libellé new zealand. Afficher tous les messages
Aucun message portant le libellé new zealand. Afficher tous les messages
STREET: New Zealand Breast Cancer
THE LONGER YOU WAIT, THE BIGGER THE PROBLEM BECOMES !
The blob is an analogy of how breast cancer can take over the lives of a normal New Zealand family, becoming like “the elephant in the room” and follows the same key messaging as our previous print campaign : that breast cancer affects others too. The symbolism of the blob is apparent in its slow growth and reflects the fact that the longer breast cancer is left untreated the bigger the problem becomes.
The blob is a lighter approach to our key education message for breast cancer awareness: Early Detection is Your Best Protection.
PUB: If our team don't break stories first, there are consequences.
Stuff covers every aspect of news and information, from breaking national and international crises through to in-depth features, sports, business, entertainment and technology articles, weather reports, travel services, movie reviews, rural news... and lots more.
The second punishment meted out in Stuff.co.nz's infamous consequences campaign. Don't spare the tomatoes. Sharing is caring...
The second punishment meted out in Stuff.co.nz's infamous consequences campaign. Don't spare the tomatoes. Sharing is caring...
Watch us pelt Hamish with tomatoes! from Stuff.co.nz on Vimeo.
BRANDING: all day I dream about sneakers (a.d.i.d.a.s.)
Un beau projet où poésie et sneakers conjuguent un imaginaire propre à la marque adidas.
adidas x Lifelounge collaboration uses the adidas slogans, “Impossible is Nothing”, and “Celebrate Originality”, with the All Day I Dream About Sneakers collection, which celebrates the life of Herr Fritz Träumer.
Herr Fritz Träumer was a designer who dedicated his life to creating sneakers. Always thinking outside the box, Träumer wrote a series of notebooks that featured his daydreams of completely unimaginable sneaker creations that were well beyond their normal everyday functions.
adidas and Lifelounge have teamed up to create a limited edition book, only available in Australia and New Zealand, which features excerpts and images of his works.
adidas x Lifelounge collaboration uses the adidas slogans, “Impossible is Nothing”, and “Celebrate Originality”, with the All Day I Dream About Sneakers collection, which celebrates the life of Herr Fritz Träumer.
Herr Fritz Träumer was a designer who dedicated his life to creating sneakers. Always thinking outside the box, Träumer wrote a series of notebooks that featured his daydreams of completely unimaginable sneaker creations that were well beyond their normal everyday functions.
adidas and Lifelounge have teamed up to create a limited edition book, only available in Australia and New Zealand, which features excerpts and images of his works.
PUB: sony bravia domino city
New Sony Bravia ad from New Zealand, shot in India.
Take an exclusive look behind the scenes on the set of the Domino City Sony Bravia commercial.
via
Take an exclusive look behind the scenes on the set of the Domino City Sony Bravia commercial.
via
STREET: When will the fruit burst
Une campagne néo-zélandaise pour la marque Pascall.
DDB New Zealand is creating a literal ‘fruit burst’ by making a giant fruit balloon full of Fruit Bursts and blowing it up until it bursts. The deflated strawberry balloon has been erected onto a billboard, next to a giant pin. Gradually over the next month the billboard will fill with air moving it closer and closer towards the pin. Go to the website whenwillthefruitburst.co.nz and check out the live stream to see how big the balloon’s getting, guess when it’ll burst and be in to win $5000. When the strawberry finally colides with the pin and pops, thousands of lollies will burst out giving the public a chance to get their hands on some free Fruit Bursts and New Fruit Burst Jellies.
via
DDB New Zealand is creating a literal ‘fruit burst’ by making a giant fruit balloon full of Fruit Bursts and blowing it up until it bursts. The deflated strawberry balloon has been erected onto a billboard, next to a giant pin. Gradually over the next month the billboard will fill with air moving it closer and closer towards the pin. Go to the website whenwillthefruitburst.co.nz and check out the live stream to see how big the balloon’s getting, guess when it’ll burst and be in to win $5000. When the strawberry finally colides with the pin and pops, thousands of lollies will burst out giving the public a chance to get their hands on some free Fruit Bursts and New Fruit Burst Jellies.via
AFFICHAGE: Rubbish Board
Une façon terre à terre de ne plus rien y jeter. Pour les anti-pub une belle revanche.
Everyday the rubbished found around the bus shelters was picked up and placed inside the bus shelter.
AFFICHAGE: save your ears
Un visuel "agressif" pour protéger vos oreilles.
747 taking off: 110 decibels. Shihad: 110 decibels
* Approximately 1 in 10 New Zealanders experience problems with hearing
* Hearing loss caused by noisy environments or occupations is affecting people at a younger age than previous generations.
* Many people do not realise that they are losing their hearing.
* It is important that hearing loss is detected as early as possible.
* Hearing loss caused by noisy environments or occupations is affecting people at a younger age than previous generations.
* Many people do not realise that they are losing their hearing.
* It is important that hearing loss is detected as early as possible.
747 taking off: 110 decibels. Shihad: 110 decibels
VIRAL: Jeep new Zealand
La Nouvelle Zélande a connu ces dernières semaines de grosses intempéries, l'occasion d'en profiter un peu pour s'amuser.
SITE: Tree people Nouvelle Zélande
La structure et le contenu du site m'ont fait penser à la fondation onedrop de Guy Laliberté.
Genesis Energy, New Zealand’s largest energy retailer, has launched a new web-based challenge to help all New Zealanders, and particularly young people, change their habits and reduce their personal carbon footprints.Tree People is designed to capture the imagination of children and the interest of adults through an interactive on-line forum where members plant their own virtual native trees, forming a virtual native forest. via
BUZZ: un court métrage schweppes magnifique
Une pub oui mais montée de façon ingénieuse et distrayante sous un format court métrage. Il utilise le principe du mystère cher à JJ Abrams (dont le film coverfield sort bientôt d'ailleurs.). Un story-telling pas compliqué et rigolo mais surtout une direction artistique vraiment WOW.
10/10 pour ce 9 minutes. Par publicis mojo New Zealand.
10/10 pour ce 9 minutes. Par publicis mojo New Zealand.
Autres choses à ajouter ?
HORS MEDIA : Durex performa
From DDB New Zealand! Durex Performa est un condom qui contient du benzocaine qui aide les gars à rester plus longtemps en action...Pour souligner, le bénéfice produit, la compagnie a distribué une édition limitée d'oreiller durant le salon du sexe Erotica de Nouvelle Zélande. 
As a result the Durex stand was inundated, increasing sales by 28%.The pillowcases proved such a hit with the guys that hundreds more were printed and sold in D.Vice sex stores as a continuation of the promotion.
+ de durex sur ipub.
As a result the Durex stand was inundated, increasing sales by 28%.The pillowcases proved such a hit with the guys that hundreds more were printed and sold in D.Vice sex stores as a continuation of the promotion.QU'EN PENSEZ-VOUS?
CAMPAGNE : Snickers
La campagne snickers de Nouvelle Zélande touche à sa fin. Elle s'articulait autour d'une création complétement "nuts" : lingerie4men....attention aux yeux.
+ de snichers sur ipub.
QU'EN PENSEZ-VOUS?
+ de snichers sur ipub.
QU'EN PENSEZ-VOUS?
PUB : New zealand Coastguard
Cette annonce signée DDB, Auckland, New Zeland explique assez clairement qu'on ne peut pas partir en courant d'un accident en pleine mer, pour Coastguard NZ.
QU'EN PENSEZ-VOUS?
PUB : cocaine Nouvelle Zélande
Je pense que le message est plutôt clair, mais est il efficace ?
Spot prevention cocaine
envoyé par krotazz
Spot prevention cocaine
envoyé par krotazz
QU'EN PENSEZ-VOUS ?
TECHNO : première campagne pub en réalité augmentée
La réalité augmentée est un concept qui vise à enrichir notre expérience réelle au travers d'interfaces technologiques audio-visuelles. Il s'agit en fait d'un processus de tracking 3D qui analyse les données d'une vidéo, puis qui rajoute une surcouche en 3D pour y intégrer un objet virtuel en temps réel (du virtuel dans le réel). Le résultat est stimulant ! Ce qui devient intéréssant c'est que ce genre de technologie se démocratise rapidement car une simple webcam, voir un téléphone mobile suffissent pour obtenir des résultats pertinents (voir ici).
voir la compagnie : t-imersion,et HITLAB en Nouvelle Zélande qui vous offre une démo avec une webcam.
QU'EN PENSEZ-VOUS ?
voir la compagnie : t-imersion,et HITLAB en Nouvelle Zélande qui vous offre une démo avec une webcam.
QU'EN PENSEZ-VOUS ?
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