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SITE | Divine alteration
Fou de sneakers et philanthrope, cette initiative du montréalais Ian Mathieu Ouellet est faite pour vous.
OSOCIO | COTY 2011 Campaign
Les résultats des meilleurs campagnes de marketing social:
http://infopub.blogspot.com/2012/01/prix-osocio-coty-2011.html
A record number of blogposts. A shortlist of 80. A team of hand-picked jurors from around the world. And just three winners. The wait is over for Osocio’s campaign of the year 2011.
The winning campaign:
The Return of Ben Ali
An entry that comes, not from the West, not from a mainstream cause. But from the Arab Spring, the spontaneous grassroots movement that 2011 will always be remembered for.
We loved it because it shows that even in the midst of chaos and conflict, a great idea can still inspire action.
We loved it because it shows that even in the midst of chaos and conflict, a great idea can still inspire action.
We also introduced a new category to highlight technology ideas that change lives. The winning Innovation:
A Litre of Light
A simple, cheap, spreadable innovation that will bring free light to the homes of people in Manila and change lives forever. With a lovely film to show it off.
And finally, this year we had to introduce a new category for social movements. Because change isn’t always driven by NGO’s, but can still rely on a powerful communications idea. The winning Social Movement:
Occupy
- Suits as “tactical camouflage” for Wall St.
- Occupy George: Money talks, but not loud enough for the 99%
- We Art The 99%
- Occupy George: Money talks, but not loud enough for the 99%
- We Art The 99%
Our jurors picked ‘Occupy’ as a powerful and unifying rallying cry that brought the politicised, the dispossessed and the just plain angry together in cities all over the world.
Thank you to all our readers, all our bloggers, all our commenters and jurors – and most importantly to all those using their talent and creativity to make the world turn in a more positive direction.
Related post:
PUB | Are you sick of trying to look pretty without poisoning yourself?
src: osocio
Did you know that many of the cosmetics and personal care products you use every day may contain hundreds of cancer-causing, hormone-disrupting, and allergy-inducing substances? And cosmetics companies aren't even required to list all the weird ingredients they use on product labels. Now, where's the fun in that?
But the game doesn't have to play out like that. You can choose to be better informed and kept safe from toxic substances in our cosmetics. Sign the petition asking Health Canada to give our cosmetic laws a makeover, learn more about the risks and discover safer alternatives at justbeautiful.ca
AFFICHAGE | ramasser vos merdes
Nice idea from Prague. What is the best way to visualize the battle against dog poop? Shoes of course. Expensive shoes. That what the did in this campaign for Praha 7, a municipal district in Prague, Czech Republic.
via
PUB | A good turn, for a drunk friend, could save their life
While it’s not too exciting in concept or execution, the message is vital. Classic rock fans will recall that both Jimi Hendrix and AC/DC singer Bon Scott died from aspirating vomit while passed out.
CONCOURS: Nominees for the Osocio’s Best Campaign of 2010
“We’re in the business of changing behaviours, not winning awards.” is the statement Armando made last year. Why are we doing this award, then? Because we want to put the most creative and innovative social ads in the spotlight, so that non-profit organizations can learn and benefit from these best practices.
Evolution
The 20 nominees this year show us a remarkable evolution in social advertising. When I started blogging about this niche industry in 2005, most of the campaigns where print-only. The majority of the campaigns in 2010 are driven by online video. Digital and real-world interactivity, and social media, are growing fast. My prediction for 2011 is that these two will be the leading campaign instruments.
Just like last year each jury member will choose a top-10 from the nominees list and score them from 1 to 10.
All Osocio bloggers are members of the jury. And I’m proud to announce these ten external jury members:
- Aurélia Courtot, founder and blogger at influence-ethique.fr.
- Constantin Nimigean, Owner and blogger at oitzarisme, an important inspirational website about photography and founder of Love Issue online magazine.
- Fırat Yıldız, Art Director at McCann Erickson Turkey and blogfriend for a long time at Elma+Alt+Shift.
- Geoff Livingston, former public relations strategist, now Co-Founder, CMO at Zoetica.
- Jean julien Guyot, Trust Manager at agency SID LEE and blogfriend for a long time at IPUB.
- Martina Zavagno: Interactive marketer working for a premium sports brand. And famous advertising blogger at Adverblog.
- Nedra Kline Weinreich, Founder of Weinreich Communications, expert in the field of Social Marketing.
- Olga Figurska, Editor in Chief at the Polish website about social advertising Kampanie Społeczne.
- Sacha Declomesnil: E-marketing and web2.0 strategist. Specialist in fundraising 2.0. His blog.
- Tim Nudd, Editor at AdFreak.com.
The deadline for the jury is February 5.
The winner will be announced at February 7.
This is the Top 20 list of the best social campaigns featured on Osocio in 2010. One of these campaigns will become the Osocio’s Best Campaign of 2010 (see them after the break):
January
Aides: Naughty Graffiti
Aides / France / TBWA\Paris
See the original post
Zero Rupee note fights corruption
Fifth Pillar / India
See the original post
March
Have a break: Greenpeace vs KitKat
Greenpeace / UK
See the original post
April
I kill 15 people every minute
Solidarités International / France / BDDP & Fils
See the original post
May I
Every Team Needs a Shirt
180 / Netherlands/USA
See the original post
May II
Old Is The New New
HOPE Worldwide / India / Dentsu Marcom Pvt Ltd, Gurgaon, India
See the original post
June
Instant Oil Spill
Greener Media / USA / Mark & Phil
See the original post
July I
Alzheimer’s Erasers
Alzheimer’s New Zealand / Colenso BBDO, Auckland, New Zealand
See the original post
July II
Dispensing Dirty Water
UNICEF / USA
See the original post
August
The Majestic Plastic Bag
Heal The Bay / USA / DDB
See the original post
September
Signs of trouble on the I-75
Norm Magnusson / USA / Funism (Norm Magnusson)
See the original post
October
It Gets Better
Dan Savage / USA
See the original post
November
The Guide Dog Interviews
Guide Dogs NSW / ACT / Australia / Three Drunk Monkeys
See the original post
December I
What’s so great about growing old?
Liga Preuana de Lucha Contra el Cancer / Peru / Y&R, Lima
See the original post
December II
Attraction Le Manga
INPES / France / DDB Paris
See the original post
Edito pick
Sussex Safer Roads Partnership / UK / Daniel Cox
See the original post
Editor pick
The $73,000 bar bill
Ogilvy Brazil
See the original post
Editor pick
A history forgotten is a future lost
Apartheid Museum / South Africa / TBWA\HUNT\LASCARIS
See the original post
Editor pick
GooTube
The Test Tube / Canada / National Film Board of Canada
See the original post
Editor pick
It rarely stops
National Domestic Violence Hotline / USA / Y&R Chicago
See the original post
CONCOURS: Nominees for the Osocio’s Best Campaign of 2010 announced.
The twenty best social campaigns of 2010.
Osocio is proud to announce a list of twenty nominees for the Osocio’s Best Campaign of 2010 award.
Osocio is proud to announce a list of twenty nominees for the Osocio’s Best Campaign of 2010 award.
Last year, we did this for the first time and it was quite interesting. In 2010 we did it a little differently. Each month, all the Osocio bloggers voted for the Campaign of the Month. The result: 15 great campaigns shortlisted for this Campaign of the Year election (15 because in three months we had two winners). From all second places I choose personally 5 editor picks. that makes 20 nominees in total.
SITE: WAZP - WE ARE ZE PRESIDENTS
THE PERFECT XMAS GIFT !
Buy a tshirt,
support a non profit
organization
Buy a tshirt,
support a non profit
organization
You know them by name, sight and reputation.
The organizations they lead are household names
and among them most powerful in the world.
They run the world, have power and money, rot our planet,
lobotomize culture, selling toxic products, defrauding the system,
breaking laws and that's just the tip of the rapidly melting ice berg.
They respect nothing, have no values, except those in their stock portfolio
and are rewarded with mind-boggling bonuses, despite their deplorable actions.
They are the presidents.
In three words, "They **** us."
The idea is enfuriatingly simple.
We Are Ze Presidents aims to shine an ironic spotlight on these elites
using the common and ubiquitous tshirt, so we remember who they are.
By purchasing one of these tshirts, you will also help support
many non-profit organizations that every day try
to repair the consequences of Ze President's actions.
For each sale, WAZP gives back 5$ to specific activist organizations
working against the organization of the chairman concerned.
Maybe through humor and ridicule we can change the world.
At least, through the fraudulent use of their image we stand united in our message.
Through this accidental philanthropism
finally these world leaders can be help a cause other than their own greed.
WAZP.
FACEBOOKPUB: the impossible Hamster Club
Why rich countries need a new economic direction?
Four years on from nef's Growth isn’t Working, this new report goes one step further and tests that thesis in detail in the context of climate change and energy. It argues that indefinite global economic growth is unsustainable. Just as the laws of thermodynamics constrain the maximum efficiency of a heat engine, economic growth is constrained by the finite nature of our planet’s natural resources (biocapacity).
Four years on from nef's Growth isn’t Working, this new report goes one step further and tests that thesis in detail in the context of climate change and energy. It argues that indefinite global economic growth is unsustainable. Just as the laws of thermodynamics constrain the maximum efficiency of a heat engine, economic growth is constrained by the finite nature of our planet’s natural resources (biocapacity).
via
PUB: Let's Lose the Labels campaign
Gingerbread has been working with single parents since 1918. Back then we opposed the bastardy acts that stigmatised children born out of wedlock. 92 years later single parents are angry about the labels that are used today. Gingerbread is campaigning to lose the labels and stop the stigma and stereotyping of single parents
via
PUB: Female Genital Mutilation
This new campaign comes from Germany and is addressing this horrible crime of Female Genital Mutilation (FGM). FGM is partial or total removal of the external female genitalia or other injury to the female genital organs. The campaign shows German model and actress Manon von Gerkan, the voice-over tell that she is almost perfect. She will be perfect when her clitoris is cut out.
“Genitally mutilated women are the ideal in many parts of the world.
Support our fight against this appalling crime.”
STOP-FGM-NOW.com
Support our fight against this appalling crime.”
STOP-FGM-NOW.com
STOP FGM NOW! STOP FEMALE GENITAL MUTILATION NOW! (Englisch Version) from STOP FGM NOW! on Vimeo.
via
CAMPAGNE : octobre mois contre le cancer du sein
Je me sens personnellement concerné parce qu'un membre de ma famille lutte contre ce cancer. voici un aperçu des campagnes 2009. Marc du blog osocio me faisait cette remarque par mail: Awareness or sexism? My answer a mix between awarness and voyeurism.
Campaign to kick off Breast Cancer Awareness month. Boobyball Save The Boobs video in support of ReThink Breast Cancer. Starring Aliya-Jasmine who is a TV Host in Canada and also wrote & co-directed the commercial.
Dutch campaign.
Pink Ribbon - Twee Vriendinnen from Grey Amsterdam on Vimeo.
SITE: 72 seconds to put this shattered picture back together
Sexual violence affects millions across the globe, shattering the lives of women, men and children. Urgent medical care within the first 72 hours is vital to limit the serious long-term consequences of rape. But in many places, victims of sexual violence have nowhere to go. Even when care is available, stigma and fear stop many from seeking help.
SITE: imagining Mozambique
Sécheresse, guerre civile, sida, malaria, abus sexuels, famine, LE MOZAMBIQUE !
L’ASEM (Association en faveur de l’Enfance Mozambicaine) est une organisation de solidarité, fondée en 1991 par Barbara Hofmann, pour aider les enfants du Mozambique, un pays dévasté par des années de guerre. Dans le cadre d'un programme de levée de fonds des artistes s'unissent pour une exposition itinérante qui débute à Amsterdam fin aout.
Le site invite à faire un voeux pour le Mozambique.
Parmi les artistes: 123Klan, Carlos Serrao, Catalina Estrada, Akinori Oishi, Balint Zsako, Florence Manlik, Giuliano and Federico, Marcos Chin, Matt Maitland, Parra...
The traveling art show premieres 27th August at Maxalot Gallery, Amsterdam until 10th September, later residing in the offices of Wieden+Kennedy.
via
CAMPAGNE: osocio Awards can’t feed the hungry
Stealourideas.com is a new website made by duo Jon & Adam, recently left their respective agencies in New York, who were used to getting ideas stolen - and decided to make it official.
Just for fun osocio asked them to make a concept for Osocio website and they came with these three ads (click images to enlarge).
It plays on a human truth about how a lot of social advertising is done for the wrong reasons (awards where the work doesn’t actually run) and how it needs to make a difference in the real world. Jon & Adam feel this is a needed message that your brand can get behind during this award season, seeing as how your site acts as an in-between for both advertising people and social activism. 
“Every year hundreds of PSAs are done for the wrong reasons.
Help us to create social advertising that actually makes a difference.”
Osocio fully agree! As Osocio blogger Armando said last year: “We’re in the business of changing behaviours, not winning awards.”
CONCOURS: Good 50x70 2009 winners
The Good 50x70 Jury has finished its deliberations and settled on the 210 best responses. This year the judging was made harder than ever due to the vast number of entries received (4210).The shortlisted posters are available to see in the Gallery on the Good 50x70 website.
BLOG : Houtlust devient osocio
Osocio est un entièrement dédié à la publicité sociétale et aux campagnes de marketing social. C’est la place où le marketing et le civisme se rencontrent. Autrefois connu via le blog Houtlust, Osocio devient un point de rencontre pour les publicitaires, les agences de publicité, les activistes, les entreprises sociales et les bons samaritains de partout dans le monde.QU'EN PENSEZ-VOUS?
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