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montréal.ad introduces YUL-LAB to help you evaluate your advertising model with minimal risk in a test market before implementing it elsewhere. Ensure your success thanks to Montreal’s expertise in strategy, media planning and creative applications.
What is the YUL-LAB?
THE YUL-LAB: A predictive and reliable advertising experimentation model
Minimizing risk through experimentation
Global brands aiming to access new markets, to introduce new products and services as well as develop innovative campaigns are faced with risky, expensive and complex operations. Today’s Chief Marketing Officers (CMO) must deal with market globalization. They are under constant pressure to optimize investments. In addition, CMOs must rethink creative products and advertising investments as well as account for the new role played by digital technology. In this new reality, where mistakes can be fatal, advertisers are dreaming of finding new ways to test novel advertising combinations. The goal is to discover and test new methods that reliably predict success or failure.
What is the YUL-LAB?
The YUL-LAB fulfills new needs. It was created to reinvent advertising. A unique experimentation lab, it was designed for international brands to help them develop new predictive and reliable advertising models that will later be exported. The Lab allows global brands to test all possible advertising combinations because it converts ideas into reality while measuring results and predicting success. The lab optimizes Montreal as a cultural microcosm and provides advertisers with a realistic environment for experimenting new advertising models that can later be reproduced anywhere in the world.
Metropolitan Montreal is unique. It is home to an infinite range of media opportunities. It is founded on human and material capabilities, academic and intellectual resources as well as creative resources that allow experimentation with target groups that represent numerous cultures and languages. Montreal possesses all the essential assets of a perfect human laboratory to help brands build predictive advertising models. For example:
1. Montreal’s media environment is overdeveloped.
2. Montreal is a mainstream market with its own star system, and is close to major brands’ international headquarters.
3. Montreal is an isolated market where experiments can be performed in a controlled environment.
4. Montreal allows investment optimization while experimenting at low cost.
5. Montreal is renowned for its cultural effervescence, which nurtures great creativity. It abounds in world-class strategic and creative advertising talent.
The Yul-Lab is the principle commercial offer of montreal.ad, the online portfolio of Quebec’s 65 advertising agencies. As such, it provides advertisers with a custom-made destination to experiment and develop new advertising models for export. The Lab also provides brands with important additional direct benefits:
1. Media inventory : preferential and competitive rates (TV, radio, printed, out-of-home, web, etc.) that were pre-negotiated with Quebec’s largest media and research groups;
2. Efficiency, flexibility and timeliness: excellent return on investment (ROI) through low-cost trials, timeliness and flexibility, as well as world-class talents at a competitive price;
3. Multidisciplinary services:a collaborative environment made up of experienced multidisciplinary teams ready to work with advertisers (advertising agencies, production companies, research firms, media groups, marketing and business consulting firms, photographers, graphic designers, etc.);
4. Research and follow-up: access to top professional resources, marketing research and tracking products that were pre-developed for this kind of initiative;
5. Straightforward hosting structure: a single point-of-entry.
How to qualify for the YUL-LAB?
1. Become a new advertiser in Montreal, or launch a new project;
2. Demonstrate the research and/or development nature of a project;
3. Obtain the approval of a committee composed of representatives from the Association of Quebec Advertising Agencies (AQAA), the advertiser, its agency and media outlets.
How to contact the YUL-LAB
Montréal.ad/Association of Quebec Advertising Agencies
Yanik Deschênes, President and General Manager
Phone: 1 514 848-1732, ext. 203, or 1 877 878-1732
E-mail address: firstname.lastname@example.org
Fax: 514 848-1950
2015, Peel St., Suite 925
Canada H3A 1T8
What if theres a bunch of people who never receive a New Years card. And what if it is exactly them who send you the best wishes. Wouldnt that be great? Wouldnt that make you think?
Thats why we Made By Society started the Wish-project: an online video project to create awareness for the homeless.
A WISH from the homeless to those who have homes.
Would it be too much effort if we ask you something in return: What is your wish for them?
Lucy, a Havaianas brand lover, reports to our consumer service her concerns about wearing her pair of Havaianas in winter time, in order to keep the Mental Holidays spirit all year long.
La Plagne, France - Monday, December 14th 2009
The ASTF (Always Summer Task Force), a team of experimented scientists decides to leave Madrid headquarters for the French Alps with the aim to answer this question by achieving several cold resistance tests.
Madrid, Spain - Monday 21th December 2009
A commitee of international scientists are gathered in Madrid to publish the results of the experiments.
Here is the video of our experiment
The conclusion is clear: HAVAIANAS IS WINTERPROOF
From the beach to the mountains, from the sand to the snow, it doesnt matter: it's always summer with Havaianas.
The Adidas Originals application uses facebook connect to personalize the application experience, even granting you power over the Death Star control deck so you can blow up your Facebook friends’ streets with help from google maps.
Is it a really AR application, I don't not think so but it could be a real feature to propose to tourism board for instance.
Contracted with Lamar Outdoor here is a digital "Twitter" billboard in the City of Buffalo. The billboard is located on the inbound side of the I-190, near the Smith Street Exit. Updates to the Firm's Twitter page (twitter.com/FreedMaxickCPAs) will appear simultaneously on the Billboard. The firm plans to use the billboard as a means to offer its high-value, issue-oriented content to the business commuters of Buffalo. The Firm is looking in other markets in Upstate New York to run the digital boards, including Rochester and Syracuse.
Glasses Direct wins for its use of augmented reality tool that allows you to “try on” glasses virtually, and I have to say it looks pretty good, check it out: (if you can’t see the video, click here).
MOI JE DIS RESPECT VARIAL.
However you describe it, LOVE has always been the most important ingredient of Carole Guevin life. When she started on the web 15 years ago, vouched to find a way to promote the gift of creators and leverage the talents and the contribution of we, as dreamers and doers, do to the world.
As the season is nigh to celebrate and as JF and Carole Guevin enter a period of mourning for the soon... loss of her little brother, Carole Guevin want to share this special gift with you, the LOVE poster.
Free to download, share and print.
What is LOVE?
Leave a comment.
Si la communauté et un panel de professionnels en technologie, médias et télécommunications secteur au Canada VOUS choisissent, votre vidéo sera présentée devant foule de responsables de Deloitte, dirigeants, directeurs généraux, présidents et autres personnalités dans le secteur des TMT canadienne.
Advertising Agency: TBWA\MAP, Paris, France
303 is launching a new campaign for the Honda Jazz dubbed ‘Imagination’ which demonstrates the car’s versatility and interior space using flowing Mega Bloks.
The children’s plastic blocks flow in and out of the car, transforming into a series of objects along the way – a giant dog chasing a ball, a sneaker-wearing octopus, a surfboard riding a tidal wave and a submarine.
To produce the commercial the technical team measured the interior of the Honda Jazz, calculating the total volume of the car to be equivalent to 1,469,333 Mega Bloks. Each object in the TVC was then designed using this full complement of blocks, and the commercial finally stitched together from 366 still photographs taken over 12 hours.
- voyager autour du monde
- aider les autres (cause, santé, famille)
- construire une maison
Un exemple de création vidéo:
“Sexual abuse can be a heavy burden for a child. Help us. Casa do Menor.”
autres vidéos via
la réponse de Bruce.
To promote Demi Moore Perfume: WANTED.
Breast Fest uses the versatile medium of film to frame and explore the spectrum of issues surrounding breast cancer. This annual festival uses films, panels, workshops and speakers to connect people to the breast cancer cause, inspire dialogue, facilitate learning and foster community. Breast Fest is the world's first film festival dedicated to breast cancer awareness and is an initiative of Rethink Breast Cancer. For more information about Rethink, visitThe second annual Breast Fest Film Festival will be taking place at the Royal Ontario Museum in Toronto, Canada.
The freestyle footballers are: Paul Wood, Paul Klein, Darryl Stewart, Tom Pett, Lewis Foster & Harry Adcroft - see http://bit.ly/3fxLoK for more info.
Since 2001, The Eyeblaster Awards have been recognized as among the most prestigious global awards in digital advertising. They are a celebration of engaging, effective and creative campaigns from around the world.
The Conspiracy to Change Adverting again will be the first experts to register their votes to select the 2009 Eyeblaster People's Choice Award for North America and International.
Greenhouse gases cause global warming, and in Canada, greenhouse gas emissions are going up. That's great news for anyone looking to plan a Canadian vacation!
More greenhouse gases means more warm weather, and a warmer Canada is the perfect place for your next family holiday.
Did you know that Canada's emissions have gone up more than any other G8 country? We know that a warmer Canada is a place you'll want to visit, and that's why Canada is working hard to keep its emissions on the rise.
Warmer Canadian temperatures make Canada an unbeatable choice for a fantastic family holiday. In fact, we think the only thing warmer than our weather should be our famous hospitality!
ENTREPRISES 2.0 - MARKETING 2.0 - SOLUTIONS 2.0
et en primeur, une piste complète sur les MÉDIAS 2.0
Le 22 octobre prochain, plongez dans l’univers du Web et venez constater tout le potentiel que cela représente pour votre entreprise. Rencontrez plus de 40 conférenciers-experts réunis à Montréal pour des séances de formation, études de cas, conférences et débats.
webcom s'adresse aux décideurs et professionnels de l’Internet et de l’Intranet, du marketing et de la communication interne et externe.
Vous pouvez aussi participer gratuitement à webcom à partir de
15 h 30 et assister à la présentation de 5 Keynotes de calibre international.
webcom, un incontournable dans le circuit des événements majeurs internationaux.