IPUB.CA.CX DE LA PUB RIEN QUE DE LA PUB !

PUB: Reporters without borders - The voice

Publicis Brussels made a new campaign for Reporters Without Borders. Discover it here.

VIDEO: Inspiration pour la STM | Chromaroma - Gamifying London Transport

Chromaroma takes your travel data and makes it into a game where every journey counts in a competition for the city!

VIDEO: Doktor Proktor And The End Of The World

Aschehoug Publishing built an exhibition consisting of life size monsters to publicize Jo Nesbø‘s children’s book Doktor Proktor and The End of the World. Maybe.

PUB: America Wireless Companies

Wireless products and services provide consumers tremendous convenience and benefits. In this recently launched "Command" television ad, CTIA highlight just a few of them.

SITE: Magnum Pleasure Hunt Across The Internet

Magnum Pleasure Hunt Across The Internet from Digital Buzz on Vimeo.

PUB: Switzerland -- more than just mountains

IDEA: a unique insight into a vanished world in order to imagine a new world.

Ci-dessous, la fameuse Mapa Mundi d'Hereford. Cette carte ancienne représente le monde tel que les anciens était en mesure de l'aborder en fonction de leurs croyances et de leur connaissances.

Pourquoi ce billet ? Simplement un rappel à tous que tout s'invente en tout temps et d'une manière permanente et simultanée. C'est surement ce qu'il faut ne pas perdre de vue en publicité mais surtout dans les relations humaines.

PUB: Fallsview Casino Commerical - "Lucky Dog"

PRINT: Help Japan

poster from Paul Vickers, Creative Director Consultant at Vision 360 France.
Proceeds of poster sales to The Red Cross and save The Children.

via Osocio

PUB: adidas ALL IN

Le défi de réunir plusieurs sous marques (originals, performance, style) autour d'un seul porte drapeau semble simple mais ces 3 instances avaient des styles très différents. Le résultat est cohérent et dans la lignée des autres campagnes. Celebrate originality parlait uniquement d'originals et impossible is nothing uniquement de performance difficile alors de comparer car "all in" c'est tout adidas sans distinction.

PUB: all event

Tu veux jongler avec Gignac en mangeant une barbe à papa pendant que tes amis font du rodéo avec un ghetto-blaster ? C'est toi qui décides !

Une fois tu as rêvé d'une fête tellement géniale qu'en te réveillant tu as pleuré ? L'appli all event te tend une main amicale pour que ton rêve devienne réalité. Tu places tes stars et tes attractions, tu trouves un concept inédit, tu récupères des votes, et si tu es sélectionné ton événement verra le jour le 10 mai 2011.

PUB: ONE DROP Will you be my date on World Water Day March 22?

Close to 1 Billion people without access to safe water would like you to.
It starts with just ONE DROP.

VIDEO: SID LEE BOOTCAMP 2011

Enroll Now ! #sidcamp

VIDEO: Tribute to Abbé Pierre - Recall

via osocio.

PUB: A Day Made of Glass... Made possible by Corning

VIDEO: SID LEE BOOTCAMP 2011

SID LEE BOOT CAMP from sidlee on Vimeo.

PUB: One Million Heineken Hugs

To say "thank you" to Heineken Facebook fans for getting us to one million "likes", Heineken sent a team of Heineken Huggers out to the streets of Amsterdam, to give back some of the love. We hope to get to you all eventually!

CONCOURS: Nominees for the Osocio’s Best Campaign of 2010

Changing behaviours

“We’re in the business of changing behaviours, not winning awards.” is the statement Armando made last year. Why are we doing this award, then? Because we want to put the most creative and innovative social ads in the spotlight, so that non-profit organizations can learn and benefit from these best practices.

We don’t intend to compete with big advertising festivals. Our aim is to award grassroots initiatives and advertising campaigns that try to solve real-life problems. Let’s not forget that Osocio is the place where advertising and activism collide.

Evolution

The 20 nominees this year show us a remarkable evolution in social advertising. When I started blogging about this niche industry in 2005, most of the campaigns where print-only. The majority of the campaigns in 2010 are driven by online video. Digital and real-world interactivity, and social media, are growing fast. My prediction for 2011 is that these two will be the leading campaign instruments.

Jury

Just like last year each jury member will choose a top-10 from the nominees list and score them from 1 to 10.

All Osocio bloggers are members of the jury. And I’m proud to announce these ten external jury members:

Aurélia Courtot, founder and blogger at influence-ethique.fr.
Constantin Nimigean, Owner and blogger at oitzarisme, an important inspirational website about photography and founder of Love Issue online magazine.
Fırat Yıldız, Art Director at McCann Erickson Turkey and blogfriend for a long time at Elma+Alt+Shift.
Geoff Livingston, former public relations strategist, now Co-Founder, CMO at Zoetica.
Jean julien Guyot, Trust Manager at agency SID LEE and blogfriend for a long time at IPUB.
Martina Zavagno: Interactive marketer working for a premium sports brand. And famous advertising blogger at Adverblog.
Nedra Kline Weinreich, Founder of Weinreich Communications, expert in the field of Social Marketing.
Olga Figurska, Editor in Chief at the Polish website about social advertising Kampanie Społeczne.
Sacha Declomesnil: E-marketing and web2.0 strategist. Specialist in fundraising 2.0. His blog.
Tim Nudd, Editor at AdFreak.com.

The deadline for the jury is February 5.
The winner will be announced at February 7.
This is the Top 20 list of the best social campaigns featured on Osocio in 2010. One of these campaigns will become the Osocio’s Best Campaign of 2010 (see them after the break):

January
Aides: Naughty Graffiti
Aides / France / TBWA\Paris
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