PUB: Ikea Kitchen SQUAD

Two unsuspecting families came home to find their old and shabby kitchens missing having been replaced with a brand spanking new IKEA kitchen by a team of undercover interior experts known as ‘The IKEA Kitchen Squad.’

The undercover group of designers, planners, service experts and installers, have been selected for their kitchen expertise by the IKEA home furnishings company as part of a new three part TV commercial that premieres on Channel 4 tonight at 20:10. The transformation is the first reality home makeover commercial to be aired on TV. It is part of a new approach to kitchens from IKEA UK & Ireland, who has today launched a new kitchen’s website - IKEA.co.uk/thekitchen. It is packed with inspiration and gives visitors lots of design ideas and kitchen planning tips to help them create a kitchen that suits their individual lifestyles.

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STREET: faire la promo de Londres outdoor

On 3 and 4 July workers in the capital will be given the opportunity to ‘branch out’ from their usual ‘9 to 5’ as St James’s Park plays host to an Outdoor Office for two days.

The Outdoor Office is situated in a beautiful spot in St James’s Park, overlooking the lake just off Birdcage Walk. The unique office will come complete with Wi-Fi, a reception area, boardroom, creative room, work desk area and even a water cooler! Londoners can come down for a meeting, a brainstorm or to hot desk in the great outdoors.

Visit London's Outside Office

Mayor of London, Boris Johnson, says: "You don’t have to leave London to get away from it all - Londoners are spoilt for choice when it comes to parks and open spaces. From Mitcham Common in the South to Friary Park in the North, our city is full of village greens, heaths, piazzas, squares and gardens. Whether it’s strolling in our magnificent Royal Parks or historic woodlands, having a picnic lunch in a tucked-away space like Postman's Park or drinking coffee in Covent Garden, I encourage all Londoners to make the most of our capital's opportunities for outdoor living this summer. "

VIRAL : Motorola WireBreakers

Hi Jean, (From Lee Washington from Viral Factory)

Hope you are well !

In collaboration with The Viral Factory, Cake has produced a campaign of eight clips to get Motorola’s ‘Wireless’ message out to consumers. The activity features unbranded clips of a fictional dance crew called the ‘Wirebreakers’ challenging unsuspecting members of the public to dance offs in places such as a public library, art gallery and squash court. The first clip is on youtube There's a microsite at http://www.wirebreakers.com and we'll be releasing new clips throughout the summer. We shot the clips in Canada, because we were worried that if we did them in the States, we’d get bad reactions!

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VIRAL : the fame game

Claudio du CAKEGROUP m'envoie cette tranche de web-realité : THE FAME GAME

Welcome to the only global talent competition on the Internet. Where your fantastic performance can earn you cold, hard cash, a guaranteed iTunes® release … and even a shot at the Big Time.

So whether you do a killer Britney, croon your own tunes or arse about in a monkey suit to Stravinsky…we want to see it!

It’s easy to register, simple to upload…and rewarding to win…and we mean financially, not any of that ‘rewarded in heaven’ schmalloooooga.

Ce n'est pas sans rappeler le site Beatbox.tv

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