ÉVÉNEMENT: ad:tech is embarking on something new this year

ad:tech is embarking on something new this year which it will kick off at the New York show in November. Called ad:tech Connect LIVE, the event, held Monday, November 7 from 12:45PM to 3PM in the East Ballroom of the Hilton New York is, in a way, a physical manifestation of ad:tech's recently launched online networking community ad:tech Connect. Billed as an experiential event, the East Ballroom will take on the look and feel of a music-filled, engagingly fun three-ring circus environment complete with costumed hosts, Ringmaster and plenty of snacks.

Ad:tech Connect LIVE, open to all attendees, will posses both educational and experiential elements. In the center of the Ballroom will be the main event - The Hotseat. Twenty-five people will sit in a circle surrounding one individual who, in the Hotseat will be asked, by the Ringmaster, ad:tech Chair and Radio Show Host, Susan Bratton, questions designed to cut though the preponderance of industry fluff, exaggerated research findings and over-used industry platitudes. When answering, the person on the Hotseat will be given the chance to lie, tell the truth, or pass. Of course, all the questions won't be industry-related and may delve into areas designed to help attendees better understand themselves and those people with whom they work day in and day out, year after year, The game is intended to help dispel pre-conceived notions, game faces and long-held misconceptions.If this sounds a little "come to Jesus /Allah/Buddha/Abraham/Confucius," perhaps it is. But the hope is to build community, open lines of communication, eliminate fluff, reduce puffery, cut through outlandish claims, get the heart of the industry's focus and inspire growth.