Voici quelques pubs présentées lors de la conférence de Kevin Roberts à Montréal:
Vidéos à propos de Saatchi & Saatchi/Kevin Roberts/les Lovemarks/le Sisomo:
Pour ceux qui n'auraient jamais entendu parler de Kevin Roberts:
"Roberts is an outsize character, wildly enthusiastic about his work and given to Tony Robbins–style motivational speeches. And he wasn’t above a stunt or two. In the late eighties, at a black-tie corporate dinner in Toronto, Roberts, then president of Pepsi Canada, walked onto a stage. A Coke machine was wheeled out. Roberts reached behind a table, pulled out a machine gun, and proceeded to blast the Coke machine."
2 commentaires:
tony robbins le gourou de la PNL ????
Bah oui!
-Mr.Sparkle
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