Le changement amorcé, il y a quelques années et bel et bien visible. IPUB a toujours cru à ce mutation importante des rapports humains et du monde numérique.Une étude de Universal McCann, "The New 'Digital Divide', How the New Generation of Digital Consumers are Transforming Mass Communication," explique que les consommateurs sont de plus en plus nombreux à relayer l'information avec des outils nos traditionnels tel que les blogs, le chat, les SMS et cela quelque soit le type de sujet : loisirs, nouvelles, interaction sociales, magasinage, amour, travail.
The Executive Summary reports that there was a time when music was the great divide between generations. Today, technology has become the source of the "generation gap." A younger, tech savvy segment adopting new media platforms, with the 16-34 age group leading the way in socializing:
* The age group 16-34 is 25% more likely than ages 35-49 to use instant messenger, with over 75% of ages 16-34 currently using at least one service.
* About 40% age P16-34 belong to a social network site; this is twice the percentage of 35-49 year olds.
* Nearly 40% of are16-34 have met someone face to face after meeting on the Internet.
* Yahoo, AOL and MSN Messenger are among the top Internet services in terms of awareness and use by ages16-34.
* This is followed closely behind by social networking site, Myspace.com with 43% of 16-34's being current users. In comparison, only 16% of 35-49's are using Myspace.
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* The age group 16-34 is 25% more likely than ages 35-49 to use instant messenger, with over 75% of ages 16-34 currently using at least one service.
* About 40% age P16-34 belong to a social network site; this is twice the percentage of 35-49 year olds.
* Nearly 40% of are16-34 have met someone face to face after meeting on the Internet.
* Yahoo, AOL and MSN Messenger are among the top Internet services in terms of awareness and use by ages16-34.
* This is followed closely behind by social networking site, Myspace.com with 43% of 16-34's being current users. In comparison, only 16% of 35-49's are using Myspace.
Lire la suite dans le document PDF : ICI
QU'EN PENSEZ-VOUS ?
1 commentaire:
Blogging is the “voice” of the new generation 71% of P16-34 year olds have participated in a blogging activity.
P16-34 are three times more likely (25%) than P35-49 to manage and/or write their own blog.
While personal and family/friend are the most common types of blogs among the younger group, more than 40% are
developing photo and pop culture (music/film) blogs as well. This is different from the older group, who are using blogs to share information and discuss current news and world events.
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