In order to launch the TV series Prison Break on the Portuguese FOX Channel, a multi-phased advertising campaign was performed in Lisbon:
A team of 7 people (5 prisoners and 2 policemen) walked throughout the city of Lisbon distributing flyers containing info about the series.
Several stoppers were placed indoors, such as TV CABO shops and in urban furniture.
Advert title: Prison Break
Agency name: Torke Stunt
Creative Director: André Rabanea
Art director: João Pereira
Copywriter: Gustavo Blanco
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