"Why would I buy toast when I can make some myself?"
We'd recommend you do both. We love toast.
Here's why we hope it'll work:
Your Name On Toast is a silly idea.
Silly ideas get talked about a lot. (You can help with this- please digg us or post us on your blog).Lots of people come to the site.
Lots of people see your name on toast (your actual name...on actual toast)
You get lots of traffic driven to your site.
That's the idea anyway. We hope it all works out.