YouTube founder Chad Hurley is making waves for hinting that YouTube plans to share revenue with users - he made the statements at the World Economic Forum in Davos on Friday. Jeff Jarvis grabbed a video of Hurley’s comments and posted it, fittingly, to YouTube (also embedded below).
Hurley didn’t go into much detail, but he said that the system would be rolled out in a “couple of months”. YouTube Mobile and other features are often rolled out way ahead of schedule, but the copyright system is late to arrive - so it’s hard to say whether that timescale will be met. Worryingly, the BBC says the system could include pre-roll ads (video ads before the clip). That would be supremely annoying, and completely undermine Google’s philosophy of relevant, unintrusive ads. That said, Hurley doesn’t make any mention of pre-roll ads in the clip. Until we get further information, I’m going to assume that they’ll simply pay a share of the AdSense revenue to the user, perhaps adding AdSense for Video later on. This would be good for Google, because it would get a large number of young users familiar with the AdSense system.
Hurley said that they didn’t want to base YouTube around a payment system from the start, and that makes sense - you wouldn’t want a community of users who are solely motivated by money. At launch time, they also lacked the soon-to-launch audio fingerprinting (aka copyright protection) technology that allows YouTube to assign ownership to a clip.(via)QU'EN PENSEZ-VOUS ?