Its idea is simple: post the phrase "You are beautiful" in random places where anyone can see them. This has inspired people throughout the world to create installations along roadways or plaster signs in windows.
"You are beautiful" stickers are another primary way to spread this message. Stickers can be ordered directly from the "YAB" site (send a self-addressed stamped envelope and check the site for postal rates) or can be printed on label sheets using the sticker PDF available for download from the site.
An excerpt from the site's essay explains why trends toward empowering people through grassroots methods continue to grow:
- The reasons why street artists are doing what they are doing, in the way that they are doing, is not simply to question their surroundings; but to provide alternative perspectives, meanings, or values to those of consumerism.
- Advertising elicits a response to buy, where this project elicits a response to do something. The attempt with You Are Beautiful is to create activism instead of consumerism.
- You Are Beautiful uses the medium of advertising and commercialization to spread a positive message.
View some of their installations here.
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