Submit your creative idea for the launch of the new 500, using whatever means of advertising you like: viral and guerrilla marketing, ambient and urban advertising, internet and mobile phones, publicity events and contamination, but also conventional advertising such as TV commercials, radio ads, press and posters. Just one thing: your idea must be original and creative, something “never seen before” that complies with the brief you’ll find in the kit described below.
Prepare a title, rationale (presentation text) and script; if you manage, you can also add the finished project.The 2 winning advertising proposals may be used by Fiat to advertise the new model!
You have until 30th April 2007.
Download the kit and start creating.
The contest ends on 28th May 2007.
Download the kit to take part.
The kit contains the brief and materials to be used to participate to the contest: images of the new 500, the Fiat logo, the 500 wants you logo and the product logo.The kit is in zipped format (5 Mb): save it on your pc