Je trouve pertinent de souligner cette série américaine commence aujourd'hui sur le réseau FX.En effet, le constructeur automobile CADILLAC se positionne d'une manière pertinente puisqu'en tant qu'annonceur, Cadillac "offre" la série sans pause publicitaire (first episode).
General Motors' Cadillac has signed up to sponsor the premiere episode, which will air commercial-free. Cadillac vehicles are also being placed in subsequent episodes, which makes sense, because who wants to see a high-powered lawyer being shuttled around in a Prius? Also worth noting: GM hasn't been spending as much on FX as Ford and DaimlerChrysler in 2006 and the first quarter of 2007. FX crafted a similar deal with GM's Pontiac for the series "Dirt." So it looks as if FX is working harder to get GM's dollars.
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