DESIGN : Jean Marc Gady at the MOCA

For the retrospective devoted to Takashi Murakami at the MOCA(Los Angeles), the French designer Jean Marc Gady sets up the very first store settled in an exhibition. Initiated by Louis Vuitton, this "cultural commercial" space will offer to sale and sight products generated from the collaboration between the brand and the Japanese artist. The concept should provoke some teeth grinding while pushing to the limits the Warhol's prophecy that theorized the crossover between art and commerce. blog,pub,advertising,jean julien guyot,,, publicité, louis vuitton, jean marc GadyA vision followed religiously by LVMH that increases collaborations with contemporary art stars to the point of inaugurating shopping at the museum.
blog,pub,advertising,jean julien guyot,,, publicité, louis vuitton, jean marc GadyFor this first historic, Jean Marc Gady kept the classical codes of Vuitton's stores but immaculated them in a tonality resolutely more "white cube". Customary Louis Vuitton wooden walls left place to a white gloss-finish paint. Blass is replaced by mirror polished stainless steel. The wooden floor mutes into "Chilewich", a highly resistant braided technical material that resumes the gigantic checkerboard associated to the house identity. Ditto for the walls covered with white varnished panels for a gallery space result as high as this unique corner.

Exhibition "© MURAKAMI" at the MOCA
From October 29, 2007 to February 11, 2008

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