OfficeMax is readying an integrated back-to-school campaign centered on the nation's smallest monetary denomination--the lowly penny. That is precisely the price of a variety of school supplies being offered at the store.
Over the next two weeks, OfficeMax's "Power to the Penny" campaign will launch TV spots using "Penny Prank" footage, radio spots featuring improv comedian, Matt McCarthy, online ads and a national event on Aug. 5 at Minnesota's Mall of America, where a massive penny tray will be filled with two million pennies available to kids for back-to-school shopping.
OfficeMax: Penny Pranks, Restaurant par hourigan
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