SITE: Reebok et Cirque du soleil

Reebok partnered with Cirque du Soleil to develop a new workout for women called Jukari. This new workout has 10 major moves which are all Cirque du Soleil inspired and are designed to add fun back to women's fitness.
reebok, cirque du soleil, jean julien guyot, blog, strategy, infopub.blogspot.com, ipub.ca.cx, ipubThey used a 50 SLR camera array to capture the moves and thus give the user the ability to see each signature move from multiple angles.


This technique also gave us the ability to put those images into flash so the user could scrub the motion frame by frame to see the different body parts that each move worked. The site just launched and you can check it out here. Here are some of the videos made from the SLR camera array. Video 1 Video 2 Video 3 Video 4 Video 5 Video 6 Video 7 Video 8 Video 9 Video 10 Video 11
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