C'est le concours de Virgin Australia qui vient de prendre fin. 4320 tweets ont été publié pour faire la promotion de la ligne Sydney-Los Angeles. V Australia, part of the Virgin brand, who in a new campaign via Droga5, Sydney, challenged 3 Twitter-obsessed friends to visit Los Angeles for 3 days sending a Tweet a minute for the entire 72 hour duration of their visit. The campaign is seeking to promote LA as a viable long weekend destination for Australians; with sister company Virgin Blue Holidays, V Australia is now offering a range of all-inclusive packages to the city from AUD$1199.
Visitors to 4320LA.com were required to submit (in 140 characters or less of course) the reason why they would be most suitable for the Twitter-based challenge. A film crew followed the chosen 3 from the moment they touch down at LAX on 22nd July and began the mind-jarring task of Tweeting every minute for 72 hours. Photos, video footage and of course, their Twitter feeds are available at the campaign site.