Ce projet n'est pas sans rappeler l'application Facebook: Personal DNA.

Personas is a component of the
Metropath(ologies) exhibit,currently on display at the MIT Museum by theSociable Media Group from the MIT Media Lab. It uses sophisticated natural language processingand the Internet to create a data portrait of one's aggregated online identity. In short, Personas shows you how the Internet sees you.

MIT, jean julien guyot, animated inventor,,, blog, ipub, strategy

Enter your name, and Personas scours the web for information and attempts to characterize the person - to fit them to a predetermined set of categories that an algorithmic process created from a massive corpus of data. The computational process is visualized with each stage of the analysis, finally resulting in the presentation of a seemingly authoritative personal profile.

MIT, jean julien guyot, animated inventor,,, blog, ipub, strategy
In a world where fortunes are sought through data-mining vast information repositories, the computer is our indispensable but far from infallible assistant. Personas demonstrates the computer's uncanny insights and its inadvertent errors, such as the mischaracterizations caused by the inability to separate data from multiple owners of the same name. It is meant for the viewer to reflect on our current and future world,where digital histories are as important if not more important than oral histories, and computational methods of condensing our digital traces are opaque and socially ignorant.MIT, jean julien guyot, animated inventor,,, blog, ipub, strategy
MIT, jean julien guyot, animated inventor,,, blog, ipub, strategy
Personas was created by Aaron Zinman, with help from Alex Dragulescu, Yannick Assogbaand Judith Donath.

2 commentaires:

Isabelle Quevilly a dit...

"illegal" en proportion assez forte, mais qu'est-ce que nous caches JeanJu?

plus sérieusement, ou as-tu fait ton profil, je suis curieuse de le tester, merci!

jean julien Guyot a dit...

et vous chère Cloudrakienne que nous cachez vous derrière: military ;)


IPUB.CA.CX DE LA PUB RIEN QUE DE LA PUB ! - Copyright 2003-2009 All Rights Reserved
C'est quoi ¦ C'est un blog qui diffuse gratuitement de l'information sur la publicité et les communications partout dans le monde.
C'est le premier blog québécois qui parle de publicité et qui s'adresse à la fois aux professionnels et aux étudiants.
C'est un formidable moyen de donner son point de vue et de démarrer des discussions.
C'est un outil d'échange au service d'une communauté de passionné(e)s!